So many people tried to order DVDs from us that the servers crashed within 15 minutes of being in business. It took until April 14th, 1998 - our launch date - before I was convinced. I wasn’t sure whether the idea would even work. I didn’t know for a long time whether or not my idea was actually a good one. And there were video stores on every corner - why wait for two or three days for a DVD when you could just pop over to Blockbuster? Like most people in 1997, I hadn’t ever even seen a DVD, much less watched one. To be honest, I kind of agreed with them. “That will never work,” said my wife at dinner. “That’s the stupidest thing I’ve ever heard,” one of my coworkers told me. What if you could rent DVDs through the mail? Twenty-five years ago, a year before I turned forty, I had a crazy idea.
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